designing
products that think, scale and last
designing
products that think, scale and last
designing
products that think, scale and last

Iโm Max, a Product Design Lead with 20 years of experience shipping for Mastercard, Mazda, Coca-Cola and high-growth startups. I specialise in design systems, AI-native workflows and complex B2B products, working end-to-end from user research and information architecture to component systems and production-ready UI, right where design, engineering and product thinking overlap.
Iโm Max, a Product Design Lead with 20 years of experience shipping for Mastercard, Mazda, Coca-Cola and high-growth startups. I specialise in design systems, AI-native workflows and complex B2B products, working end-to-end from user research and information architecture to component systems and production-ready UI, right where design, engineering and product thinking overlap.
AIG/LINCOLN
AIG/LINCOLN

Iโm Max, a Product Design Lead with 20 years of experience shipping for Mastercard, Mazda, Coca-Cola and high-growth startups. I specialise in design systems, AI-native workflows and complex B2B products, working end-to-end from user research and information architecture to component systems and production-ready UI, right where design, engineering and product thinking overlap.
AIG/LINCOLN
Be Yourself.
Be One Hundred.
Be Yourself.
Be One Hundred.
Be Yourself.
Be One Hundred.
Brand identity, packaging and communication for a producer of 100% natural cosmetics and supplements. A creative challenge at the intersection of science, nature and lifestyle.
Brand identity, packaging and communication for a producer of 100% natural cosmetics and supplements. A creative challenge at the intersection of science, nature and lifestyle.
Branding & Strategy ยท UX/UI Design ยท Communication ยท Packaging
Branding & Strategy ยท UX/UI Design ยท Communication ยท Packaging









Built for Pros.
Played at the Top.
Built for Pros.
Played at the Top.
Built for Pros.
Played at the Top.
Led a global design team to ship two AI-powered products โ a desktop solver and native iOS/Android app โ in collaboration with world-class players including Fedor Holz. Built one of the largest design systems of my career.
Led a global design team to ship two AI-powered products โ a desktop solver and native iOS/Android app โ in collaboration with world-class players including Fedor Holz. Built one of the largest design systems of my career.
Branding ยท UX/UI Design ยท Design System ยท iOS ยท Android
Branding ยท UX/UI Design ยท Design System ยท iOS ยท Android
A New Sales Channel for Mastercard โ Festival Shop-in-App
A New Sales Channel for Mastercard โ Festival Shop-in-App
A New Sales Channel for Mastercard
โ Festival Shop-in-App
Invented and led the design for a cashless shop-in-app deployed at Poland's largest music festivals. 357k users, 400k+ transactions, team of 16. From first concept to 10+ live deployments.
Invented and led the design for a cashless shop-in-app deployed at Poland's largest music festivals. 357k users, 400k+ transactions, team of 16. From first concept to 10+ live deployments.
Invented and led the design for a cashless shop-in-app deployed at Poland's largest music festivals. 357k users, 400k+ transactions, team of 16. From first concept to 10+ live deployments.
Product Design ยท App ยท POS ยท UX Research
Product Design ยท App ยท POS ยท UX Research





Driver Safety App for Mazda โ DVR in My Mazda
Driver Safety App for Mazda โ DVR in My Mazda
Driver Safety App for Mazda โ DVR in My Mazda
Designed a Dash Cam module within the My Mazda ecosystem โ aligned with Mazda's global design system and approved by international stakeholders. MVP shipped in 2 months.
Designed a Dash Cam module within the My Mazda ecosystem โ aligned with Mazda's global design system and approved by international stakeholders. MVP shipped in 2 months.
Product Design (App) ยท Design System
Vehicle Platform for Poland's Leading Automotive Group
Vehicle Platform for Poland's Leading Automotive Group
Vehicle Platform for Poland's Leading Automotive Group
Designed end-to-end UX for CarPlatform โ a personalized vehicle marketplace for Grupa FUS. 1.5 years of research, prototyping, and iterative delivery. Live and growing.
Designed end-to-end UX for CarPlatform โ a personalized vehicle marketplace for Grupa FUS. 1.5 years of research, prototyping, and iterative delivery. Live and growing.
Communication Strategy ยท UX/UI Design (Web App) ยท Design System








From Zero
to Design System
& Team of Six
From Zero
to Design System
& Team of Six
From Zero
to Design System
& Team of Six
Led design at one of the world's top AI poker platforms โ building a full MUI-based design system from scratch, assembling a 6-person team, and cutting frontend dev time by 60%.
Led design at one of the world's top AI poker platforms โ building a full MUI-based design system from scratch, assembling a 6-person team, and cutting frontend dev time by 60%.
Led design at one of the world's top AI poker platforms โ building a full MUI-based design system from scratch, assembling a 6-person team, and cutting frontend dev time by 60%.
Design System ยท Team Leadership ยท UX Research
ยท AI Workflow
Design System ยท Team Leadership ยท UX Research
ยท AI Workflow
Reinventing Ongoing Medical Care โ Doctor.One
Reinventing Ongoing Medical Care โ Doctor.One
Reinventing Ongoing Medical Care โ Doctor.One
Designed a cross-platform healthcare app connecting doctors and patients between visits. Now live with 4000+ healthcare professionals, 9/10 patient rating, backed by Novartis and AstraZeneca.
Designed a cross-platform healthcare app connecting doctors and patients between visits. Now live with 4000+ healthcare professionals, 9/10 patient rating, backed by Novartis and AstraZeneca.
Product Design (App, Web)


I design products end-to-end โ from user research and information architecture to component systems and production-ready UI. I work best where design, engineering and product thinking overlap: building AI-assisted workflows, scalable design systems, and interfaces for demanding professional users.
letโs get in touch
letโs get in touch
letโs get in touch